Award-winning Unions for Transfusions campaign extended

The award-winning Unions for Transfusions campaign, aimed at lifting the number of NSW people regularly donating blood, was so successful in its first year it will be extended for at least another 12 months and possibly indefinitely, the NSWNMA said today.

Unions for Transfusions, which launched in Sydney in April last year and was originally intended to finish at Easter of this year, has been such a success that the NSWNMA and Unions NSW have decided to keep it going.

The popular statewide campaign won a major ACTU national campaign/media award, and unions in other states and territories are now considering similar campaigns. It is run by Unions NSW in conjunction with the NSWNMA, with First State Super providing campaign sponsorship.

By Easter 2013 (last weekend) 1570 people had pledged to become blood donors, during the 25 workplace visits conducted since Easter 2012. The full list, by region, is as follows:

Workplace Dates Pledges
Campaign launch 2 April 2012 7
Nepean Hospital 9 May, 12 July 2012 454
Tweed Heads Hospital and Tweed aged care facilities 25 June 2012 18
Lismore Hospital 25 June 2012 17
Coffs Harbour Hospital 26 June 2012 28
Grafton Hospital 26 June 2012 6
Port Macquarie Hospital 27 June 2012 66
Industrial Galvanisers Kemblawarra 31 October 2012 12
Tweed Heads Domain Aged Care 11 October 2012 10
Murwillumbah Hospital 11 October 2012 21
Murwillumbah Aged Care 11 October 2012 4
Byron Bay Hospital 10 October 2012 6
Bankstown Hospital 23 October 2012 73
Goulburn Hospital 25 October 2012 50
Wollongong Hospital 31 October 2012 37
Blue Mountains 2 November 2012 37
Gosford Hospital 6 December 2012 153
Wyong Hospital 24 January 2013 34
John Hunter Hospital 25 January 2013 167
Belmont Hospital 7 February 2013 42
Maitland Hospital 18 February 2013 50
Albury Hospital 27 March 2013 50
Wagga Wagga Hospital 28 March 2013 83
NSWNMA + Other Unions + Miscellaneous Over the year 73
Total 25 events 1570

NSWNMA assistant secretary, Judith Kiejda, said the Unions for Transfusions campaign has clearly assisted the great work the Red Cross Blood Service already does.

“It has been great to work with the Red Cross and many local communities over the last 12 months to try and lift the number of regular blood donors around the State. This objective has clearly been achieved and I am pleased to confirm that this campaign will continue for at least another 12 months and possibly indefinitely.

“In fact, the campaign’s second year kicks off this week with a workplace visit to Ryde Hospital on Friday, 12 April.

“I thank and congratulate everyone involved with this campaign. That includes the staff at the Red Cross Blood Service, who have been so supportive and provided valuable feedback on how the blood donation system works. This great result would not have happened without the strong support and enthusiasm, the campaign received, from managers and union delegates at the workplaces visited. They have done a great job for their communities and all those in need of a blood transfusion.

“The staff at Unions NSW and the NSWNMA who make these visits happen deserve special mention. They are vital to the implementation of this important community activity, which saves lives and builds greater community engagement in our society.

“Hopefully, we can turn this initial 1570 NSW pledges into many more in the second year of this Unions for Transfusions campaign – because, there are more than 600,000 union members in NSW and nearly two million across the country. Many are already blood donors and, as a result of our campaign’s first year, many more have become blood donors. However, there is still no doubt many more are not or, at least, are not regular blood donors. This is still a massive network that can be tapped into and that is what we will continue trying to do throughout 2013-14.

“After all, it only takes an hour of your time, yet one donation can save up to three lives. I am confident union members around the State will continue to respond to this campaign and commit to donating a bit of their much-needed blood.

“Make 2013 the year you become a blood donor,” Ms Kiejda said.

Contact details  
Judith Kiejda
Ph: 02 85951234

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